Frontline solutions
We offer a comprehensive system of interaction with your clients, which includes:
Admin. panel
Creating push notifications
Push notifications can be sent with any notification to a group of users or to all users. If you need to send a message to specific users, the group is selected using an Excel file connected to the analytical system. Also, read statistics are displayed for each push notification.
Creating stories
Stories are a good tool for communicating. This mechanic is used today by almost all social networks. network, users are accustomed to it. Stories are also created in the admin. panels may contain several steps and include links to external resources (for example, advertising landing pages).
User Analytics
System users who have registered in the system are tracked using parameters that allow one to evaluate the real effect of an advertising campaign to promote a mobile application, as well as important indicators of audience retention:
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number of new and returning users;
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number of users who used the application during the day/week/month (DAU/MAU/WAU).
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Customer retention rate by week
Mobile app
The mobile application includes many client services and successfully competes with mobile. applications from federal retail chains. Some application features are unique and have no analogues in Russia.
Standard and unique functionality
We consider standard functionality to be a set of services, without which it is difficult to imagine a modern mobile application for retail. This functionality is perceived “as it should” by every customer.
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catalog of goods with prices
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list of promotions and offers from marketing
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section "push notifications"
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personal discounts
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shopping lists
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check history
Unique features
Health section
Informs customers about deviations from the norm in the consumption of food products and calories (provided that all purchases are made from our partners). Despite the fact that the service was launched experimentally, this function attracts buyers.
Shopping lists
They have a joint control function. For example, a wife makes a shopping list and sends it to her husband, who stops at the grocery store after work. Because the list is synchronized online, you can add or remove something from the list and both participants will see the information. Married couples like this feature. There is an audience that increased purchases from our partners after the introduction of this functionality.
Recipes section
The “recipes” section itself is not unique, but in our case this is not the case. The difference is that each recipe has a cost. The cost is the sum of all the products needed to prepare the required number of servings. It doesn’t matter what you want to cook – lasagna or borscht. You can quickly answer the question “how much will it cost”, and also add all the necessary ingredients in the required quantity to your shopping list in one click. All that remains is to buy or order delivery.
Product price analysis
For each product you can see the date of the last price change, as well as statistics on price changes for the year. This is especially evident in the cost of seasonal goods. In the example below we see that August (end of the chart) is the season for cucumbers. At first glance, it may seem that such analytics will scare away buyers, but our statistics show the opposite effect - openness of information increases buyer confidence in our partners.
Collection of complaints and suggestions from customers
In the card of each product there is an opportunity to complain about the absence of this product in the store. This information is received, aggregated in the system and transferred to the responsible department. This simple feature helps minimize lost sales.
Also, the application allows you to contact user support in several ways (social networks, mail, phone). Buyers come with various questions regarding both the mobile application and the operation of the retail chain as a whole. We send support summaries to our partners monthly
"Smart" sorting based on AI
Considering the large number of products in FMCG (store range from 3,000 SKU to 30,000 SKU), it is important to show customers the most relevant information. To do this, you need to know: what brands the buyer chooses, what size of discounts is sensitive to him, how buyer behavior changes depending on the season, and other factors. We analyze this information and sort products into categories and feeds so that the buyer always sees what he needs. This allows you to choose the right product in the shortest possible time and increases the chances of a purchase.
Integration bus
One of the features of our system is the possibility of close integration with business. All necessary data received from our partners is processed and updated online: adding products to the assortment, removing them from the assortment, adjusting prices or balances, changing barcodes and much more.
In addition to standard synchronization, the “front-line solutions” package includes special software modules that are installed on cash registers and allow you to receive purchase history online.
Combined with data on assortment and stock, this allows us to make the service even more convenient for customers. For example, customers can see the exact availability of a product in any store during the day, and if the product is not available, they can find the nearest store that has it.
Electronic checks
From a business perspective, online cash register information allows you to set up an electronic receipt system. Buyers are encouraged to receive all receipts in the mobile application; some buyers agree. Result: our clients are already saving 1-2 million rubles. in year.
Analytical system
Our analytical system is based on OLAP and is easily managed using MS EXCEL.
Allows you to perform complex data analysis and create customer samples based on various parameters. Examples of the system's operation are discussed in more detail in the video.
